In a city with over 180 HVAC and boiler businesses competing for three Map Pack spots, being good at the job is not enough. You have to be visible at the exact moment someone needs you.
Client Details
Industry: Plumbing and HVAC, boiler repair
Location: Austin, USA
Service: Local SEO plus WordPress Website Design
Client goal: Boost online visibility, generate more local calls, and redesign the website for higher conversions
Overview
A Boiler Repair company in Austin had an outdated website that was not mobile-friendly and virtually zero presence on Google Maps, relying on expensive paid ads and word of mouth.
Strategy
Step 1: Website Redesign in WordPress
- Clean, responsive design optimized for conversions
- Service pages targeting specific search terms
- Local call to action buttons
- Schema markup and optimized meta titles and descriptions
Step 2: Local SEO Optimization
- Optimized Google Business Profile
- Created 20+ local citations
- Built location-specific landing pages
- Added testimonials and review widgets
- On-page optimization
Within 6 weeks, the business began ranking in the Top 3 local map pack for boiler repair Austin.
Before and After
| Before | After |
|---|---|
| Website traffic: 60 per month | Website traffic: 800+ per month |
| GMB views: 350 per month | GMB views: 1,700+ per month |
| Calls from Google: 2 to 3 per week | Calls from Google: 15 to 20 per week |
| Search position: page 3 or lower | Ranked number 2 for Boiler Repair Austin |
Results at a glance: Website traffic rose from 60 to 800+ per month, Google Business Profile views rose from 350 to 1,700+ per month, and calls rose to 15 to 20 per week.
Client Feedback
“Jahanzaib completely transformed our online visibility in Austin. We went from virtually nobody calling us through Google to handling 15 to 20 calls per week consistently.”
David H., Owner, Austin, TX
What This Project Shows
Local SEO is not one task, it is a system. Website, profile, citations, reviews, and content all have to work at the same time, and when they do, the Map Pack result can come in weeks, not years.