Sydney is 12,000 square kilometres, and its HVAC peak is in December to February, the opposite of northern hemisphere timing. Ranking there means planning for the season before it arrives.
Client Details
Industry: HVAC installation
Location: Sydney, Australia
Service: Off-Page SEO plus Local Citations
Client goal: Strengthen online presence, boost Google Maps rankings, and build authority
Overview
A growing HVAC installation company in Sydney was offering quality services but was not appearing for high-intent keywords in their area.
Strategy
Step 1: Off-Page SEO Audit
- Only 5 referring domains
- Inconsistent business info
- No local citations in major Australian listings
Step 2: Local Citations and Directory Submissions
- Created and verified profiles on Yelp, Hotfrog, TrueLocal, and YellowPages Australia
- Fixed NAP inconsistencies
- Wrote keyword-rich business descriptions
Step 3: Link-Building and Brand Mentions
- Guest posts on HVAC and local home service sites
- Mentions on trusted Sydney business directories
- Contextual backlinks with targeted anchor text
Before and After
| Before | After |
|---|---|
| Domain Authority: 7 | Domain Authority: 23 |
| GMB ranking: page 2 to 3 | GMB ranking: Top 3 |
| Traffic: about 300 per month | Traffic: 1,200+ per month |
| Leads: 4 to 6 calls per week | Leads: 20+ calls per week |
Results at a glance: Domain Authority rose from 7 to 23, traffic rose from about 300 to 1,200+ per month, and leads rose to 20+ calls per week.
Client Feedback
“Jahanzaib helped us climb to the top of Google Maps in Sydney. Our HVAC business consistently ranks in the top 3 now.”
Ryan S., Managing Director, Sydney, NSW
What This Project Shows
Authority is built off the page as much as on it. Clean citations, real mentions, and consistent business info are what let Google trust a local business enough to show it first.