A fashion store does not sell clothes, it sells confidence and style. But none of that matters if shoppers never reach the store.
Client Details
Industry: Online Clothing Store
Target region: Pakistan
Services: Website Development and Domestic SEO
Business type: Business to Consumer
Service period: 5 months
Overview
Sowears is a women-owned and managed online store for stylish and modest western attire, catering to the global fashion needs of women worldwide, with trendy, summery, and exquisite dresses.
Strategy in Plain Words
A proper website plus domestic SEO gave the store a foundation, so its dresses could rank for the searches its buyers were already making in Pakistan and beyond.
Results
- Domain Authority: 11 to 27
- Organic traffic: up 50%
- Keywords ranked: 1,000+
- Keywords on 1st page: 10+
Results at a glance: Domain Authority rose from 11 to 27, organic traffic rose 50%, more than 1,000 keywords ranked, and more than 10 keywords reached the 1st page.
Before and After
| Before | After |
|---|---|
| Domain Authority: 11 | Domain Authority: 27 |
| Organic traffic: baseline | Organic traffic: up 50% |
| Keywords ranked: none reported | Keywords ranked: 1,000+ |
| Keywords on 1st page: none reported | Keywords on 1st page: 10+ |
What This Project Shows
For e-commerce, authority and traffic grow together. A stronger site earns more rankings, and more rankings bring more shoppers, which is a loop worth building properly.