Word of mouth is warm, but it does not scale. WasteXpress needed Google Maps to do what referrals could not, bring new customers every week.
Client Details
Industry: Waste and local services
Location: United Kingdom
Service: Local SEO
Overview
WasteXpress relied on word of mouth and paid ads but was nearly invisible in local search. Customers searching for their services on Google Maps were not finding them, and local competitors were taking that business.
Strategy
Complete local SEO overhaul, Google Business Profile optimization, high-quality local citation building, location-specific on-page content, and a structured review acquisition strategy to build social proof and local ranking signals.
- Google Business Profile optimization
- High-quality local citation building
- Location-specific on-page content
- Structured review acquisition strategy
Results
- Top-3 Google Maps position for their highest-value service keywords
- 200% increase in calls and form submissions from local search
- GBP listing appearing in 250% more searches
Results at a glance: Top-3 Google Maps positions, calls and form submissions up 200%, and GBP searches up 250%.
Before and After
| Before | After |
|---|---|
| Nearly invisible in local search | Top-3 Google Maps position for highest-value service keywords |
| Calls and form submissions: baseline | Calls and form submissions: up 200% |
| GBP searches: baseline | GBP listing appearing in 250% more searches |
What This Project Shows
For a service business, local search is often the highest return investment, because the customer is already looking for exactly that service, in exactly that place.