Services

Most business owners do not need more traffic for its own sake. They need the phone to ring, the contact form to fill, and the right local customers to find them first. That is what these services are built around.

I work from Multan with local and international clients, and my focus is practical search work: clear pages, an accurate Google presence, and campaigns that a business owner can understand and check. Every service below starts with the same question: what is stopping customers from finding you and contacting you right now?

This page explains each service in plain words: the problem it solves, the work I actually do, and what you can expect to see change. If you are not sure which service fits, contact me and tell me what your business does and where your customers are. I will tell you plainly which one fits, and which one does not.

Which service should you hire me for?

Hire me for the service that matches the problem stopping customers from finding you and contacting you. Local SEO and Map Pack work fits a service business that nearby customers cannot find. Google Business Profile optimization fits a business whose profile looks incomplete, out of date or quiet. An SEO audit fits a business that does not know why rankings or traffic are stuck. Technical SEO and WordPress SEO fit a website that is slow, hard to use on a phone, or hard for Google to crawl. Link building fits a website with little outside proof of trust. Meta Ads fits a business that cannot wait for rankings and needs enquiries this week. SEO training fits a team that wants to learn and run the basics itself.

Service	Best for	First outcome to check
Local SEO	A service business nearby customers cannot find	More local search visibility and enquiries
Google Business Profile Optimization	An incomplete, out of date or quiet profile	A complete, accurate profile customers trust
Google Map Pack Ranking	A business missing from the map results	Appearance in the Map Pack for main services
SEO Audit	A business that does not know what is holding it back	A fix list in priority order
Technical SEO and Website Optimization	A slow or hard to use website	Faster pages and cleaner crawlability
Link Building	A website with little outside proof of trust	Relevant, quality links earned and tracked
Meta Ads and Lead Generation	A business that needs enquiries now	Calls and forms tracked per campaign
WordPress SEO	A WordPress site with messy titles, plugins or speed problems	Clean titles, sitemap and faster pages
SEO Training and Workshops	A team that wants to learn SEO itself	Practical skills used on its own website

Frequently asked questions

How do I start working with Jahanzaib Shahzad?

Message Jahanzaib through the contact page and tell him what your business does, where your customers are, and which service you need. He will tell you plainly which service fits, and which one does not.

Does Jahanzaib Shahzad work outside Pakistan?

Yes. Jahanzaib Shahzad is based in Multan, Pakistan, and works with local and international clients. Published case studies include clients in the USA, Canada, Australia, the Netherlands, the United Kingdom and Pakistan.

What should I send in my first message?

Send what your business does, where your customers are, your website address if you have one, and the main problem: not found locally, not in the Map Pack, few calls, slow website, or no enquiries from ads. That is enough for a plain first answer about fit and first steps.

Last updated: 26 October 2026

1. Local SEO Services

If a customer searches for your service in your city, can they find you before they find your competitor? Local SEO services are the work that makes that answer yes more often.

Local SEO is not one trick. It is the combination of the right local keywords, pages that clearly explain each service and location, accurate business listings, and a website Google can trust. When those pieces line up, a nearby customer searching on a phone has a clear path: find you, understand what you offer, and call.

What usually goes wrong

• Your business does not show up when nearby customers search for your service, even though you serve that area every day.
• Your website gets visitors, but few of them contact you, because the page does not say clearly what you offer, where you work, or how to reach you.
• A competitor appears more often in local results, not because their work is better, but because their local presence is more consistent.

How I fix it

1. I check how your business currently appears in local search, including your website pages and your main listings.
2. I research the local keywords your customers actually use, including the service plus the city or area.
3. I organise your pages around one clear service and location each, so Google and visitors both understand what each page is for.
4. I align your listings and citations so your name, address and phone details match everywhere they matter.
5. I review what changed and what still needs work, in plain words, so you are not left guessing.

This work connects directly with Google Business Profile optimization and Map Pack ranking, because local search, your profile and the map results work as one system, not three separate ones. For the full picture of how local visibility works, see my guide on how to rank in the Google Map Pack.

2. Google Business Profile Optimization

For many local businesses, the Google Business Profile is the first thing a customer sees. Before they open your website, they see your name, your rating, your hours, your services, and whether you look open, active and trustworthy.

Google Business Profile optimization means making that first impression accurate, complete and useful. I review the profile the way a customer would, then fix what is missing, unclear or out of date.

What usually goes wrong

• The profile is incomplete or out of date, so customers see old hours, missing services, or the wrong phone number.
• A customer cannot tell quickly what you offer or how to reach you, so they move on to the next listing.
• The profile looks quiet, while a competitor with photos, clear services and recent activity looks like the safer choice.

How I fix it

1. I audit the profile section by section: categories, services, description, hours, contact details and photos.
2. I rewrite the business description and services in the customer’s words, not in jargon, so the offer is clear in seconds.
3. I check that the profile matches your website, so Google does not get two different stories about the same business.
4. I advise on photos and posts that show real work, real premises and real services, because stock images do not build local trust.
5. I leave you with a simple routine to keep the profile current, so it does not drift out of date again.

A strong profile also supports local search and map results. The detailed guide is here: Google Business Profile optimization guide.

3. Google Map Pack Ranking

When someone searches “plumber near me” or “best salon in Multan”, Google often shows a map with three businesses first. That map section is called the Map Pack, and for many local services it brings more calls than the normal website results below it.

Map Pack ranking work focuses on that map section. It is not about gaming Google. It is about giving Google consistent, trustworthy signals that your business is real, relevant and close to the customer searching.

What usually goes wrong

• Your business does not appear in the map results for your main service, even in your own area.
• You appear for some areas but not for the areas you actually serve, because no page or listing clearly covers those areas.
• Your map listing gets views but few calls, because the services and contact options are not clear at a glance.

How I fix it

1. I start with your Google Business Profile, because the Map Pack is built on it. Categories, services and accuracy come first.
2. I check your local citations and location information for mismatches that confuse Google about where you work.
3. I build or fix location and service pages on your website, so each area and service has a clear, useful page behind the listing.
4. I review reviews and photos as trust signals, and advise on how to earn real reviews from real customers, never fake ones.
5. I track which searches and areas are improving, and which still need work, and I explain that in plain words.

Read the full guide here: how to rank in the Google Map Pack.

4. SEO Audit Services

Do you know why your rankings or traffic are stuck? Most owners do not, because nobody has shown them the actual problems in order of importance. An SEO audit does exactly that.

An audit reviews your website the way Google sees it and the way a customer experiences it: technical issues, content gaps, and search visibility problems, then a practical fix list in priority order. You get answers, not a 100 page report you will never read.

What usually goes wrong

• You are spending on marketing but nobody can tell you what is actually holding the website back.
• Pages load slowly, titles are vague, or important pages are hard for Google to find, and each small issue adds up.
• Old advice or old pages are still live, and they quietly send the wrong message about what you offer today.

How I fix it

1. I check technical basics first: indexing, site structure, page speed, mobile experience and broken links.
2. I review your main pages for keyword focus, headings, internal links and clear calls to action.
3. I compare your visibility with what your customers actually search for, not with vanity traffic numbers.
4. I give you the fixes in priority order, with what to do first, what can wait, and what you can safely ignore.
5. If you want me to implement the fixes, that becomes a clear next step, not a surprise bill.

The audit checklist I use is explained here: SEO audit checklist for small business websites.

5. Technical SEO and Website Optimization

A beautiful website that loads slowly, breaks on mobile, or confuses Google will not bring customers, no matter how good the design looks. Technical SEO is the work that makes a website fast, clean and easy for both Google and visitors to use.

This service is for websites that already exist but are not performing. I do not start by redesigning everything. I start by finding the technical problems that cost you visibility and enquiries.

What usually goes wrong

• Pages take too long to load, and visitors leave before they see what you offer.
• The site looks fine on a desktop but is hard to use on a phone, where most local customers search.
• Google cannot crawl or understand key pages, so those pages never get a fair chance to rank.

How I fix it

1. I run a technical check: speed, mobile usability, crawl errors, redirects, duplicate pages and structured data.
2. I fix the highest impact problems first, and I explain each fix in plain words, not in developer jargon.
3. I clean up page titles, headings and internal links so every important page has a clear job.
4. I recheck speed and crawlability after the fixes, so you see what actually improved.
5. I leave a short maintenance list, so the site does not slide back over the next few months.

Technical work pairs naturally with an SEO audit and with WordPress SEO, where most of these fixes are implemented.

6. Link Building Services

Google still treats links from other websites as votes of trust, but only when those links are real and relevant. One link from a genuine local or industry website is worth more than dozens of low quality links nobody trusts.

Link building, done properly, is outreach and relationship work: earning mentions and links from websites your customers already trust. It is slow, manual work, and that is exactly why it still works.

What usually goes wrong

• Your website has almost no links, so Google has little outside proof that your business is trusted.
• Past link work left low quality or irrelevant links that do not help, and sometimes hurt.
• Competitors have steady, relevant links from local directories, partners and industry sites, and you have none.

How I fix it

1. I review your current link profile and flag links that are low quality, irrelevant or risky.
2. I find realistic link opportunities: local directories, suppliers, partners, associations and industry resources.
3. I prepare outreach that offers something useful in return, such as a genuinely helpful resource, not a begging email.
4. I track every link earned, where it came from, and whether it is relevant to your service and location.
5. I report links honestly, with the source shown, so you can check every single one yourself.

Read how safe link building works for a small business here: link building for small businesses.

7. Meta Ads and Lead Generation

Sometimes you cannot wait for search rankings to grow. Meta Ads, on Facebook and Instagram, can put your offer in front of the right local audience this week, not in six months. Used well, they bring enquiries. Used badly, they burn budget fast.

My approach is simple: a clear offer, a clear audience, and a clear place for the enquiry to land. No vague “brand awareness” spend without a way to measure what came back.

What usually goes wrong

• Ads run, money goes out, but enquiries do not come in, because the offer, the audience or the landing page is wrong.
• The ad and the page say two different things, so a interested visitor arrives confused and leaves.
• Nobody can tell which ad actually brought a call or a form, so the budget keeps going to the wrong ad.

How I fix it

1. I start with the offer: what exactly should the customer do, and why should they do it now?
2. I define the audience by location, interest and intent, so the ad reaches people who can actually buy from you.
3. I build the ad and the landing page around the same message, with one clear contact action.
4. I set up simple tracking for calls and forms, so you know what each campaign actually produced.
5. I review results weekly, pause what is not working, and put budget behind what is.

For the full guide, see: Meta Ads for local businesses.

8. WordPress SEO

Most small business websites run on WordPress, and WordPress is a good platform for SEO, but only when it is set up correctly. Out of the box, many WordPress sites have slow themes, duplicate pages, messy titles and plugins fighting each other.

WordPress SEO is the service that fixes that setup and keeps it clean. I work inside WordPress itself, so you keep full control of your own website, and nothing is hidden from you.

What usually goes wrong

• Titles, descriptions and headings are the same on many pages, so Google cannot tell the pages apart.
• Too many plugins slow the site down, or one plugin quietly creates duplicate or broken pages.
• Content is published without internal links, images without alt text, or pages without a clear next step for the visitor.

How I fix it

1. I audit your WordPress setup: theme, plugins, permalinks, titles, sitemaps and speed.
2. I clean up titles and meta descriptions page by page, in the customer’s words, under the character limits Google shows.
3. I fix internal linking so your important service pages support each other instead of competing.
4. I optimise images, including WebP format and descriptive alt text, so pages load faster and are accessible.
5. I show you the simple WordPress routine to follow when you publish new pages, so the setup stays clean.

Read the guide here: WordPress SEO for small businesses.

9. SEO Training and Workshops

Some businesses do not want to hand SEO to an agency forever. They want their own team to understand it, do the basics well, and know when to ask for help. That is what training is for.

I train business owners and teams in plain words, using their own website as the example, not a generic slideshow. You leave with skills you can use the next day, not just notes you will never open.

What usually goes wrong

• The team publishes content but nobody taught them keywords, headings, internal links or titles, so every page starts from zero.
• Different people give different SEO advice, and the team does not know which advice to trust.
• The business depends on one agency for every small change, and small changes wait weeks.

How I fix it

1. I start with your website and your market, so every example is about your business, not a theory.
2. I teach the core skills in order: keyword research, on-page basics, local SEO, content structure and simple measurement.
3. We practise on your real pages during the session, so the learning is already applied when we finish.
4. I give you checklists for publishing, for local listings, and for reviewing a page before it goes live.
5. After training, you can handle the basics in-house and bring me in only for audits, technical work or bigger campaigns.

Training pairs well with an SEO audit, because the audit gives the team a real fix list to learn from.

10. LinkedIn Profile Optimization

On LinkedIn, your profile is often seen before your website. A recruiter, a founder or a business owner reads your headline and your About section first, and in a few seconds they decide whether you look like the right person to contact or just another profile.

LinkedIn profile optimization means making that first few seconds work for you. I rewrite and organise the profile around who you help, what you do, and how a visitor can contact you, in clear words, not in buzzwords.

What usually goes wrong

• The headline is vague, so a visitor cannot tell what service you offer or who you help.
• The About section reads like a CV list, not like a clear offer, so a potential client leaves without contacting you.
• Experience, skills and featured work do not match each other, so the profile looks inconsistent even when the real work is strong.
• There is no clear next step, so even an interested visitor does not know whether to send a connection request, a message, or visit your website.

How I fix it

1. I audit the profile section by section: photo and banner impression, headline, About, experience, skills and featured section.
2. I rewrite the headline around your main service and your audience, using words your ideal clients actually search for.
3. I rewrite the About section as a short, first person story: who you help, what problems you solve, what services you offer, and how to contact you.
4. I organise experience and skills so they support the same message, and I suggest real featured work to show, such as articles, guides or case work you already have.
5. I add one clear call to action, such as visiting your website or sending a message, so an interested visitor knows exactly what to do next.

A strong LinkedIn profile also supports your other visibility work, because clients often check LinkedIn after finding you on Google. It pairs well with local SEO services, which bring the first visit, and with SEO training, if your team wants to keep the profile updated themselves.

Frequently asked questions

How do I get more calls from Google?

Start with the places customers actually see first: your Google Business Profile, your map listing, and the page for that service. If those three are accurate, clear and consistent, calls follow more often than if you only chase website traffic. An audit will tell you which of the three is weakest for your business.

Do I need local SEO, Meta Ads, or both?

Local SEO builds steady visibility that keeps working after the work is done. Meta Ads bring enquiries faster, while that visibility grows. If you need enquiries this week, start with ads. If you want lasting local visibility, start with local SEO. Many businesses use both, with ads filling the gap while search grows.

What does an SEO audit cover?

An audit covers technical issues, content and search visibility, in that order of impact. You get a prioritised fix list, not a generic report. The full checklist is in my SEO audit guide.

Can my team learn SEO through training?

Yes, for the basics that matter daily: keyword research, page structure, titles, internal links and local listings. Training uses your own website, so the team practises on real pages. Technical work and larger campaigns can still be handled by me when needed.

What is search engine optimization, in simple words?

Search engine optimization is the work of making a website easier for search engines to understand and easier for customers to find and trust. The general background is explained on Wikipedia, and the services above apply that work to local businesses specifically.

Work with me

If any service above sounds like your problem, the next step is simple. Contact me, tell me what your business does, where your customers are, and what is not working right now. I will reply in plain words with which service fits, what the first step would be, and what I would not recommend for you.

No jargon, no inflated promises, and no work you do not need.

Ready to hire?

If you want more calls, bookings and enquiries from Google Search and Google Maps, message Jahanzaib through the contact page and tell him what your business does and where your customers are.